Case Study: Groundworks Company

Task

When a commercial and domestic ground works and resurfacing company faced growth pains after 15 years of trading, they became stuck between the monotony of cash flow constraints and lack of relevant management skills.


Action

To buy the company precious time to grow, we injected money into the business and worked with the bank to re-establish the necessary confidence in the organisation.

Through a measured sales input programme we were then able to concentrate on bringing the relevant management skills into the business creating a targeted sales and marketing strategy. This consisted of face-to-face meetings and telemarketing calls. We have also implemented a recruitment drive to provide the skills missing to enable the business to reach the next level and increase its trading capabilities.


Result

As a result, and with the provision of an effective debtor collection programme, we have successfully gained the trust and support of major financial institutions, with the result that we are now looking to recruit additional personnel to expand the business further.

The company is now able to continue to expand with both new and existing clients with a clear marketing and sales plan to promote business growth, which will ultimately lead to an increase in profit without the challenge of serviceability issues.

The foundations of a good building services company lay within its experience and reputation; growing and maturing the business takes skill, expertise and belief.