A successful company in the bookbinding industry suffered a severe downturn in trade and were forced to halve in size. They had been reliant on the same custom for years and didn’t have the resource to gain and maintain new business.
We offered financial and managerial support so that the company could build on its accomplishments once again. Providing the team with full-time business managers and HR experts allowed us to grow the company’s existing skillsets, offer the customer a better range of services and uncover the organisation key USPs.
In turn, we introduced a part-time sales and telemarketing team for lead generation sales, which was backed-up with a new website and an accurate financial business plan.
This increase in customer understanding of the bookbinder’s capabilities resulted in a return to profit after four loss-making years. Our sales and marketing initiatives also introduced 38 new contacts to the business in two months – all of which generated sales quotes.
The new business meant that we also extended the team’s shift patterns to deal with the additional workload and prepare the company for its next chapter.
The role of the specialist bookbinder is becoming more of a luxury rather necessity; modernising and diversifying are vital to remain relevant in an increasingly digital age.